conceptual projects, visual merchandising
2024
Bourbon Resort Atibaia
Pablo Castro Carro
The TIM Convention 2024 booth, temporarily set up at Bourbon Resort Atibaia, was designed to showcase TIM store innovations in a compact and disruptive environment. The project translates the TIM store experience into its most up-to-date version, offering an immersive and innovative vision in a reduced space while maintaining the brand’s technological and modern identity.
The objective of the project is to provide convention participants with an immersion into the innovations and new features implemented in TIM stores, as well as a preview of the technological trends the brand will bring to the market. The booth serves as an experience lab, where visitors can visualize the future of TIM and the strategic direction of the brand.
The project consists of a condensed and functional version of a TIM store. For this, compact panels and furniture were developed, maintaining the brand’s characteristic visual identity. The visual merchandising was carefully distributed to maximize the impact in a limited space, creating an engaging and coherent experience.
The booth was designed to translate IoT integration technologies and smart devices into an innovative architectural language, incorporating exhibitory elements that blend the domestic environment with digital metalinguistics, reinforcing TIM’s modernity and connectivity concept.
To explore other projects we have developed, visit our portfolio.
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