T.Donuts

A conceptual architectural and environmental design project for the T-donuts stores.

The playful character, associated with moments of well-being and leisure, are the main inspiration for both the indulgent products and the concept, although care was taken not to produce a store with a childlike or juvenile atmosphere. The whole concept has a look and feel that moves between something fun and a cool café.

The premise was to have a store that was totally “instagrammable”, but simple at the same time, with a balance between the preparation counter, with its neutral palette of materials and finishes, precisely to highlight the showcase of multicolored donuts, and the inviting table areas, with a large panel made up of the brand’s colors and patterns.

The conceptual project was very well received and new franchisees joined, already with several rollouts underway.