Estúdio Jacarandá

SNC

SNC

services

conceptual projects, visual merchandising

Year

2018

local

Av. Moreira Guimarães - Indianópolis - São Paulo

Photos

Ana Schad

SNC is presenting the market with a completely renovated concept for its branding and points of sale, which are in line with new consumer profiles that prioritize health and well-being without forgetting performance.

 

The brand’s new design is lively, colorful and its V-shape represents movement, daytime and the celebration of life!

With regard to the new store concept, Estúdio Jacarandá developed a project with the following characteristics:

– An environment that presents the product mix as the store’s protagonist;

– A tutorial and self-explanatory store, which dialogues with the consumer and therefore democratizes access to a niche that has always been specific to a certain cluster;

– Exclusive, modular and flexible furniture design, which contributes to promotions and launches in a very dynamic and effective way;

– The modularity mentioned makes it possible to expand the brand by reproducing stores in a more economical and objective way, as the furniture can be manufactured on a scale;