Senna Shop

The concept was developed for a compact kiosk store selling Ayrton Senna collectibles. The design is inspired by a Formula 1 circuit, and is innovative in that it is accessible, allowing products to be displayed both inside and out.

This is a relevant project in commercial terms, as it is compact and has the capacity to display an extensive mix of products, from miniatures to clothing. It was equally important for Senna fans, who can find an “Instagrammable” space to share their experience and buy their favorite products.

The layout of the project was carried out with the aim of being faithful to the concept developed, both in terms of its aesthetics and the materials and processes specified. The brand’s branding elements were applied to the project, with emphasis on the color palette.

In a compact space in a shopping mall corridor, the concept developed for this project aims to bring together a commercial kiosk that would have both collectible products of the idol Ayrton Senna and memorabilia items on display (original helmet and suit). The project is therefore configured as a kiosk-gallery.