conceptual projects, visual merchandising
2024
Morumbi Shopping - SP
Pablo Castro Carro
Rommanel, the renowned jewelry brand, is presenting a new store concept with an innovative design, offering an immersive journey that connects women to the brand.
The space emphasizes the contemplation and experimentation of exclusive products, providing a unique and engaging experience.
The main objective of the project is to strengthen Rommanel’s presence in the market, standing out as a brand that not only sells jewelry, but also provides experiences that inspire and transform. This is done while creating an enchanting environment with an attractive and welcoming curation of jewelry.
The store offers an environment that combines beauty, sophistication and functionality. It uses the brand’s icon, the butterfly, to create a garden of enchantment contrasting with a structure, allowing the jewels to become the real protagonist. Strategic points of color make the environment more dynamic, guiding the customer through the store. The space also includes a waiting lounge, which provides moments of relaxation while customers try on the products.
The care taken in designing the store has resulted in an environment that is both sophisticated and welcoming, with the product displays taking center stage. The journey of experimentation, combined with visual communication, effectively conveys the brand’s ideals.
The store concept, co-created by Bittencourt, a retail business consultancy, was designed with great scalable potential for the chain’s future expansion.
When choosing materials, we prioritized soft textures and neutral finishes, which integrate perfectly with Rommanel’s visual identity.
The design of the displays highlights the jewelry and brings iconicity to the store. The metal sheets with electrostatic painting in the brand’s colors, combined with details and bases in painted MDF, provide a visual harmony that highlights the elegance of the environment.
The combination of discreet materials and an elegant design reinforces the sophistication of the pieces, creating a showcase where each jewel is the central focus.
In its continuous search for innovation, Rommanel presented a specific architectural challenge: to enhance its jewelry through displays that, at the same time, complement the visual merchandising without taking the lead from the pieces.
The displays were designed to integrate harmoniously into the environment, highlighting the delicacy and sophistication of the jewels without competing with them visually.
The displays were designed with materials and colors that dialogue with Rommanel’s visual identity, using soft textures and elegant shapes. Some of the displays were inspired by Rommanel’s butterfly icon, thus incorporating the brand’s branding into even the smallest details of the store.
The modularity of the displays also allows for flexibility in the arrangement of the pieces, so they can be easily adapted to different display needs.
The combination of refined aesthetics and practical functionality has resulted in a solution that enhances the connection between the customer and the products, ensuring that each piece of jewelry is presented in a unique and memorable way.
To find out more about other projects we have developed, visit our portfolio.
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