Omnistory Ayrton Senna

Omnistory, a laboratory for the application of innovative concepts and solutions for retail and an initiative of Grupo GS&MD, opened a pop up store dedicated to Formula 1 idol Ayrton Senna during the LATAM Retail Show.

The integration of the physical and digital worlds with the aim of offering the best shopping experience for consumers, as well as the use of technology as a means of guaranteeing personalization and a delightful shopping experience, increasing the productivity of operations and, consequently, boosting sales and results, were characteristics considered by Estúdio Jacarandá when creating this concept.

The space featured an exhibition of memorabilia provided by the Ayrton Senna Institute, a virtual reality box and a store where you could buy branded items such as helmets, clothes, miniature cars and other objects developed within the universe of the Brazilian racing champion.