conceptual projects, visual identity, visual merchandising
2018
Shopping Jardim Pamplona - São Paulo
André Stefano
This was inspired by the concept of a colorful and fun “toy factory”. The colorful tubing is a nod to this theme. Inside the store there is a “learning plaza”, with a tubular tree and a bookshop around it.
The design of this concept is inspired by the industrial style, with the use of metal structures, and the curved tubes draw a playful path along the façade.
Cabinets with flexible shelves make it possible to exploit the space and display capacity of the products to the maximum.
A totally open and inviting façade, with small niches, presents the products and invites the consumer into the store.
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