La Basque – kiosk

The traditional ice cream brand is celebrating its 40th anniversary with new points of sale. This project highlights the development of the concept kiosk, with its first unit inaugurated at the Paulista Shopping Center in São Paulo. The chain expects to expand rapidly with other types of store and thus offer a consumer experience that is closer and more exclusive to the brand.

Its concept is inspired by the circular shapes and lines of art deco, present in the volume of the counter and in the shapes of the artistic metalwork that delimits the adjoining lounge. The palette is inspired by the chromatic elements present in the brand, such as navy blue, an earthy pink and matte gold details. The lounge is made up of exclusive furniture so that customers can enjoy their ice cream in peace, even though they are in the middle of the mall.

The impact among consumers has been enormous, bringing a complete experience with the brand’s universe and its flavors. The operation favors fast and efficient service, with the ice cream display on one side and the checkout on the other, as well as a section dedicated to selling complementary products.

To find out more about other projects we have developed, visit our  portfolio.