Estúdio Jacarandá

GoldKo

GoldKo

services

conceptual projects, visual identity, visual merchandising

award-winning projects
brasil design award 2021
popai brasil 2021
retail design RDI 2021
Year

2021

local

Shopping Eldorado

Photos

Marco Noguti

This project involved the development of the first concept store for the GOLDKO chocolate brand. The conceptual project brings together both a chocolate store and a café in a playful space with a brand territory.

The project fulfills its role of offering consumers a deeper and more sensory contact with the brand, which is already renowned for producing high-quality chocolates.

The project was carried out with a view to being consistent with the concept developed, both in terms of its aesthetics and the materials and flows specified. The brand’s branding elements were applied to the project, with emphasis on the color palette.

The concept is inspired by international retail design trends, and features furniture and other elements of the store that are composed using curved shapes and an emphasis on the brand’s signature color. The environment has an iconic and playful potential, although with measured lines and using the product as the main protagonist. The carousel with the cat’s head, the brand’s icon, is a highlight and has been customized by visual artists.