The Visual Merchandising project for Empório Figueira Rubaiyat, an operation attached to the iconic restaurant A Figueira Rubaiyat, was developed with the mission of reinforcing communication and storytelling in the environment.
Work was carried out to map and reorganize the display mix, inserting communication elements such as posters to disseminate content related to the premium products, many of which are produced on the group’s farm.
All of the above, together with the application of the brand name at the two entrances and the improvement of the lighting project, resulted in an environment that offers the public a more effective and stimulating shopping experience.
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