Estúdio Jacarandá

Empório Catupiry

Empório Catupiry

services

conceptual projects, visual identity, visual merchandising

award-winning projects
popai brasil 2019
Year

2019

local

Avenida Rudge - Bom Retiro - São Paulo

Photos

André Stefano

The development of the architectural concept for the Emporio Catupiry store is inspired by elements that allude to the old modernist factories in São Paulo in the first half of the 20th century, such as red brick, metal structures and the façade with industrial shed windows and arches.

The project took care to equalize the atmosphere of a contemporary store with elements that make a subtle reference to the past. Small details in gold (mainly in the signage) and the standard corten steel cladding, in counterpoint with dense tinted grey and marbled ceramic tiles, highlight this nostalgia.

The façade demarcates the store’s extension while blending in with the style of the historic building.

The store is divided into a cozy restaurant with tables, so that the consumer has an experience within the environment, and an emporium with frozen and chilled products, as well as a cabinet with exclusive gift products.