Durafloor

The project covers the development of a concept for displaying Durafloor brand products in home centers and specialty stores, made up of independent multifunctional modules that aim to present the brand’s product portfolio with a focus on the territory of interior design curation and trends.

This concept stands out in its segment mainly because of two aspects:

The first is its ability to adapt to different spaces, as the project is made up of 07 modules, each with a specific function.

The other aspect is the dialog it establishes with its consumer by presenting itself as a trend hub and offering content related to decorating tips and trends.

The layout of this project was carried out with the aim of being consistent with the concept developed, both in terms of its aesthetics and the materials and flows specified. The brand’s branding elements were applied to the project, with an emphasis on the display capacity of the product lines.

The project was relevant as it stood out in stores where it competes with other players not only commercially, but also conceptually. It is located in spaces with an excess of visual stimuli. A project whose premise was to be elegant, synthetic, with a lighter design.