DelRio

DelRio, a traditional underwear manufacturer from the Brazilian state of Ceará, has opened its first concept store focused on the athleisure fashion segment.

The project was developed with the premise of providing a dynamic product display journey, in which Visual Merchandising is organized by personas and usage occasions, such as time for yoga practice, workout time, among others.

The rack fixing system throughout the store allows for flexibility in displaying the collections.

The façade is framed with the DelRio initial D. It was designed to provide ample visibility of the store’s interior, and features a showcase solution that integrates with the environment, so that shoppers can have direct, tactile contact with the products on display.

At the entrance to the store there is a composition of tables with a design inspired by performance and the brand’s typography, as well as a pendant light that adds personality to the concept.

The store concept, co-created by Bittencourt, a retail business consultancy, was designed with great scalable potential for the chain’s future expansion.

To find out more about other projects we have developed, visit our portfolio.