Casa Conectada

The main objective of the project was to offer a technological showroom that was at the same time welcoming to customers, with easy navigation and a topic that is still unknown to most consumers: home automation.

The focus was on providing a unique and uncomplicated experience in relation to home automation, allowing the customer to feel comfortable and “at home” to experiment and interact with the equipment available.

The layout solution devised for this project consisted of presenting the space in playful and scenographic corners, in a format that relates to the home, with the solutions marketed by Casa Conectada grouped into clusters of attributes, such as: Comfortable home, Safe home, Sustainable home, etc. The corners were arranged in such a way as to suggest a linear tour of all the technologies.

The concept developed for this project helps to break down the barrier that still exists in Brazil between consumers and the home automation market. The playful treatment brought a sense of lightness and contributed to this approach. The project can be scaled up to other formats, such as kiosks and pop-up stores.