Casa Bauducco – 2022 concept

A conceptual architecture project for the Casa Bauducco stores, carried out for the revitalization of the points of sale after 10 years of the brand’s existence.

The architectural project rethought the previous concept, which emphasized heritage by iconizing the Italian immigrant family. The store had a dense look and feel, full of scenic and decorative elements that at certain points conflicted with the visual communication and the products. It was necessary to develop a concept that offered a lighter, more neutral color solution, a lighter, more hollowed-out furniture design and a more airy presentation of the products in cabinets.

The new concept for the franchise chain proposes a contemporary, clean look and feel, with an environment that enhances the display of products. The project is scalable due to the economy of the materials used, making it possible for the chain to expand rapidly.