conceptual projects, visual merchandising
2024
Rua Aroaba, 309 - Vila Leopoldina
Henry Lopes
Carlo’s Bake Shop, the iconic bakery present in Brazil since 2016, has inaugurated its concept factory as the brand’s flagship store. Completed in less than three months, the project stands out for its “instagrammable” spots, designed to attract customers and strengthen the brand’s presence.
The goal was to create a store that, while in line with the existing brand concept, would enhance its iconic appeal. The 200m² factory needed to incorporate the playful essence strongly associated with Carlo’s Bake Shop, delivering both a visual and sensory experience.
The exterior of the store is completely red, making it an extremely prominent point in relation to its surroundings. The interior, on the other hand, provides a soft contrast, with neutral walls and warm lighting that create a welcoming atmosphere. The space invites customers to relax while enjoying a slice of cake and a cup of coffee.
The store features several “instagrammable” spots, including a photo booth with a cardboard “Buddy Valastro”, large visual communication elements and an open balcony with biophilia for those who prefer to sit outside.
Every flagship faces the challenge of representing the store concept in a unique and memorable way.
The Carlo’s Bake Shop factory store manages to balance this goal, standing out while offering a welcoming and engaging experience already so associated with the brand.
To find out more about other projects we have developed, visit our portfolio
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