The aim of this project was to develop an aesthetic concept for the ice cream and milkshake kiosks of the Bob’s chain. The project focuses on a stripped-down industrial style, made up of modular grids in a mosaic of materials and colors.
The project was carried out with the aim of staying true to the concept developed, both in terms of its aesthetics and the materials and flows specified. The design of the kiosk was aimed at modernizing the ice cream and milkshake points of sale, linking its aesthetic language to the other types of points of sale in the chain.
It was important for the concept to contribute to a new perception of the point of sale by the consumer. Its contemporary format is synergistic with the brand’s new positioning, which is undergoing a major evolution.