Bob´s Conecta

Bob’s Conecta’s architectural concept is inspired by the re-signification of urban spaces, as well as the revitalization and appropriation of architecture that softens the hostility of big cities through the colors brought by graffiti artists. It is also based on the presence of biophilia on surfaces that used to be just concrete.

The look and feel of the project includes woody surfaces and patterns, as well as a palette that moves from neutral to more vibrant colors, offering adherence and synergy between the architecture and the brand’s language.

Bob’s stores are gradually being revitalized with the Conecta concept design. Its innovative character contributes to the brand’s new positioning and emphasizes the importance of physical spaces as places for digital and human connections, a place for encounters.