The initial objective was to take the Baked Potato brand to large events and commercial spaces, in outdoor areas, food markets and traveling fairs. The main characteristic of the container format was that it was easy to assemble and use in compact spaces.
Based on the well-established container format, the solution was to create a compact space, practical for operation and with a strong branding presence through chromatic elements and branding.
In times of the pandemic, there has been a great appreciation of mobile POS. This flexibility enabled the sales strategy to be carried out in locations that were convenient for the consumer.
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