Estúdio Jacarandá is an architecture and design studio specializing in retail and corporate projects.
Our purpose is to develop creative projects that align closely with your business strategies.
We integrate multidisciplinary knowledge, aiming to provide the ideal solutions for your projects.
As an architecture and design studio specializing in conceptual retail and corporate projects, one of our main objectives is to materialize a brand’s attributes and personality into physical spaces.
We create environments that inspire a strong connection between consumers and brands through features such as iconicity, environmental comfort, functional and educational operation.
Projects should also envision stimulating narratives that result in meaningful and unique journeys for the shopper.
The perspective of an architecture and design studio regarding future needs for flexibility and scalability is essential from the start of developing conceptual projects.
Store rollout involves reproducing a concept across different commercial locations, allowing the retailer to expand their network quickly.
When replicating architectural projects for retail, we consider it essential to preserve the brand’s original concept while strategically adapting layouts according to the store’s region, location, and visibility.
We develop processes and tools that allow us to manage a high volume of projects, with efficient timelines and quality delivery.
The visual merchandising (VM) project aims to attract the consumer’s attention through environmental resources.
Strategically, it enhances the display, communication, and prominence of the assortment of products and services.
Its scope is broad: projects may include furniture specification, display creation, theming with sensory and decorative elements, planogram, zoning, storytelling, focal points, window displays, among others.
As an architecture and design studio, we utilize techniques that ensure the customer’s in-store experience with the brand is both enchanting and stimulating.
The tropicalization process supports international brands aiming to start their retail operations in Brazil.
Through an immersive approach, our multidisciplinary team interprets the original concepts and adapts them to our culture, the availability of local materials and equipment, the behavior of the Brazilian consumer, and the norms and legislation of our country.
This adaptation in retail architecture, when well executed, allows international brands to enter our market in a safer, more competitive, and scalable way, while maintaining their DNA.
We create graphic projects that converge in environmental design for points of sale, providing integrated solutions of graphic design, architecture, and visual merchandising. This plays a strategic role in the development of the conceptual project.
The visual identity service can include a deeper branding effort or the specific creation of the logo design and its brand guidelines.
We consider how graphic design can move throughout the store, present in both printed and digital media, to communicate and create ambiance, helping to convey content to the consumer in an educational and immersive way.
After years serving the retail market, we expanded our scope to the corporate sector, bringing our expertise in interpreting brand DNA and consumer journey into work environments.
Effectively spreading the company culture through storytelling and creating a unique space with comfort, personality, and functionality strengthens internal marketing.
This approach engages and motivates employees, reducing turnover and optimizing company results.
We are always on the lookout for new technologies, tools and processes, and we are among the firms at the forefront of BIM methodology in retail architecture projects.
BIM (Building Information Modeling) is not just any software like AutoCad, for example.
It is a working methodology that involves all the architectural and engineering disciplines needed to simultaneously build a store or office, in order to create an accurate and detailed three-dimensional digital model.
The advantages are many: better communication between those involved, recording of project history, mitigation of errors, compatibility between disciplines in real time, faster and more assertive quantitative and budgetary spreadsheets, greater productivity and project sustainability.
And because it is a three-dimensional project, it is also easily understood by non-professionals.
In addition to retail and corporate architecture projects, we serve clients in the areas of education (schools and training centers), strip malls, showrooms, pop up stores, street furniture and various areas of customer experience and services.
The multidisciplinary team at our architecture and design studio, which combines creativity with business strategy, is prepared to work in any segment that needs to connect a brand to its consumer.
