A retail rollout is a strategic project that involves deploying a conceptual project to different points of sale, serving brands that need to expand their points of sale in Brazil or abroad.
how rollout projects work at estúdio jacarandá
• At Estúdio Jacarandá, rollout or store reproduction projects presuppose that all points of sale, even if they vary in shape, size and location, must preserve the same look and feel of the brand’s original architectural concept;
• With each new store, after having learned the ropes, it is possible to implement improvements to the original project, whether it be improvements to details or new solutions that contribute to agility, understanding and savings in construction or joinery;
• We consider it fundamental to have the operational capacity to develop simultaneous projects, on schedule and maintaining quality, so as not to jeopardize the chain’s expansion plan;
• An optimized retail rollout schedule is required, ensuring that stores are opened in the shortest possible time;
• Supplier specifications for finishes, lighting and furniture must meet the retailer’s needs in all regions where stores are expected to open;
• If the concept to be reproduced has not been designed by Estúdio Jacarandá and does not have the flexibility and scalability necessary for the expansion of the chain, we have experience in making this correction without altering the concept of the store;
• Each store is unique, with its own details and specificities, even if we have already developed several units for the same brand.
architectural design for rollouts: why reproduce them at estúdio jacarandá?
Retail outlets have an unlimited variety of formats, which would be impossible to predict even from a store architecture manual. Although rollouts are developed from a concept that has already been created, a good interpretation of the main elements that represent the brand and the ability to adapt them is essential.
The location and visibility of the space must also be taken into account when reproducing the store’s conceptual architectural design.
We count on qualified professionals for this critical analysis and adaptation, taking into account the aesthetic, functional and standard aspects of the brand, regardless of whether or not the concept was drawn up by Estúdio Jacarandá.
Our team studies the look and feel, personality and operation of the store, as well as proposing constant improvements in each new rollout project.
If the client is interested, there is the possibility of drawing up an architecture or visual merchandising manual to help the store team.
We have developed processes and tools that make it possible to absorb a large volume of rollout projects, with reduced deadlines and quality delivery, whether in AUTOCAD or BIM, in Brazil and abroad.
In addition to the entire national territory, we have developed stores in Mexico, Peru, Argentina, Chile and Panama.
