Estúdio Jacarandá

conceptual projects

We focus on creating conceptual architecture and store design projects which aim to represent the brand’s main attributes and personality in physical spaces.

retail design connected to your consumer

In a market where players are presenting themselves in increasingly experiential, iconic and sensory retail spaces, it is essential that retailers entrust the creation of their concept to a specialized team.

We create stores and other environments that inspire a strong connection between consumers and brands through characteristics such as: iconicity, environmental comfort, functional and educational operation.

Our store design methodology begins with a deep but objective perception of our client’s needs and desires.

The next step involves immersive research into inspirations, case studies and aesthetic routes, in parallel with drawing up the functional strategy for the space.

Finally, the representation of the complete store, considering the visual merchandising and visual communication proposals applied to the conceptual architecture by means of a 3D model.

store design: a unique and relevant journey for the shopper

Store design projects must include narratives that result in relevant and unique journeys for the shopper.

The solutions for experience-focused proposals are the result of intense updating by our team, through access to content available at national and international trade fairs in the segment, as well as workshops and technical and immersive visits.

Another strategic aspect for the creation of retail design concepts is looking at future needs for flexibility and scalability, which are fundamental for the growth of the chain.